Effective July 31, 2019


This Website and Video Privacy Statement (“Statement”) describes how we collect and processes your personal information when you use our website (“Site”).

Please read this Statement with care so you are fully aware of how and why we are using your personal information.  This Statement and your privacy settings are the primary means by which you will receive information about collection and use of your personal information.  Do not use this Site or submit User Content (defined below) unless you agree that your personal information may be stored, accessed, processed, viewed, or used in the United States.  

If you have questions about this Statement, please email us at [email protected].


About the Site

This Site was created by Mustache Agency LLC (“Site Operator”), a company registered and operating in the United States.  The Site Operator is operating the Site on behalf of Mass Appeal Media, Inc. along with their respective affiliates and clients (collectively, "Producer").  

In celebration of Queen’s music legacy and its fans worldwide, the Producer, in coordination with the band, is creating one or more Queen tribute videos featuring performances or other individual, artistic contributions of “Bohemian Rhapsody”, “Don’t Stop Me Now”, and “A Kind of Magic” (each a “Tribute Video”).  The purpose of the Site is to gather submissions from individuals who wish to be included in a Tribute Video (“User Content”), and provide additional information about the Tribute Video as requested (collectively, the “Services”).  

This Site and the Services are intended for a general audience and are not targeted to children.  Site Operators are not knowingly collecting personal information from children under 13 years of age.

Who Does this Statement Apply To?

This Statement applies to all users who access the Site, submit User Content to Site Operator, and/or upload User Content to the Site (collectively, "User").  


What information is collected? What we do with it?

The types of information we collect about you will depend on how you use the Site and Services.  For example, we ask you for your personal information when you submit User Content. We will use your personal information if your submission is accepted to be included in a Tribute Video.

The table below sets out what we do with Users’ information generally.  We might not always ask Users for all of the information listed in the table, as some types of information may not be relevant to a particular User’s submission.  

You should not provide us with information:


Information we use

How we use it

Why we use it

Use of User Content related 

Name, contact details, email address, social media handle.  

To contact you about your submission.

We may undertake online searches of information which you have made public (including on social media) and/or verify information you have supplied with your family members

If we can’t contact you, we will not be able to use your User Content

To decide whether to use your User Content in a Tribute Video or similar related project, mindful that we have a business need to protect our commercial and reputational interests (as well as those of our client and partners) and to safeguard the welfare of our employees, freelancers, and contributors generally.

Information about you which we consider likely to be relevant in assessing whether to use your submission.  This will include your date of birth (if you are under the age of majority, information about your parent or legal guardian) and if provided, your social media handle. 

We review this information to assess whether we think your submission is suitable for Tribute Video and that you meet our eligibility requirements. 

To decide whether to use your submission in the Tribute Video or similar related project.

Audio visual recordings, whether submitted by you as a part of your application, or made available by you publicly on YouTube or other platforms. 

We review this information to assess whether we think your submission is suitable and that you meet our eligibility requirements. 

To decide whether to your submission in the Tribute Video or similar related project.


Updates about the Tribute Video

Information we use

How we use it

Why we use it

Name, contact details, email address, social media handle.  

To keep you updated about the release of the Tribute Video.

If we cannot contact you, we will not be able to let you know about the release of the Tribute Video, other related information that you may be interested in learning about and Site updates.  We’ll only contact you if you asked us to do so.


Use of Site and Services Generally

Information we use

How we use it

Why we use it

information about your use of and interaction with our Site

To improve Users’ experience on the Site and develop the Services   

Processing is necessary for the purposes of the legitimate interests pursued by us or by a third party. For example, we have a legitimate interest in understanding how people are using our products and services, to improve them, to sell adverts more effectively and to promote our services. Therefore, we use personal information to understand and analyze use of our products and services. In certain limited circumstances you have the right to object to processing based on such legitimate interests

Your navigation around the Site 

Your viewing history

location data from your IP address or by accessing global positioning functionality on your device (e.g. GPS)

How you accessed the Site, for example your internet protocol (IP) address, device type and identifier, operating system and browser version

Acceptance of  Terms & Conditions when submitting a User Content and such other data we collect in order to review compliance with our terms and conditions and/or otherwise as required by law

To ensure that we have met our legal and contractual obligations 

Processing is necessary for compliance with legal obligations placed on Site Operator



When collecting your information we rely on the following basis:

We need to collect and use your personal information because you’ve asked us to consider your submission to be included in the Tribute Video.  When you make a submission for our consideration, you must agree to comply with the Terms and Conditions.  Once you have agreed to the Terms and Conditions, we’ll also need to use information about you to consider your submission. 

Where we use your personal information to let you know about the release of the Tribute Video and other related news, or updates to our Site, we only do so because you have asked us to (i.e., with your consent).


We share information with third parties, vendors and service providers

We will share certain User Content included in the Tribute Video with the Producer.  If you provide us with your contact information, we will notify if your User Content is selected to be included in the Tribute Video.  

We also may make personal information available to the Producer and certain third-party service providers, such as Google, LLC, YouTube, LLC, Universal Music Investments, Inc., Mass Appeal Media, Inc., War Against Work, Inc., and Queen Productions Limited (collectively, the “Service Affiliates”), who help manage the Services and Site features, including the collection and viewing of User Content, or assisting with the administration of User Content.  The Producer and Service Affiliates are required to protect all personal information entrusted to them and not use it for any other purpose than for which it was collected.  

For more information about third parties, including Service Affiliates, please see our Terms & Conditions.


This Site Uses Cookies

We, and our authorized third parties, use cookies and/or other similar technologies or tools (collectively referred to as “cookies”) to store and sometimes track information about you and other Users.  We also access certain information stored on the devices you use to access our Site and use the Services. For more details about what cookies are, the cookies we use and how to disable them, please see our Cookie Policy and service-specific privacy notices (where applicable).


How long will your personal information be kept?

We keep your personal information and User Content only as long as necessary, which may be longer in some cases than in others.  The length of this retention period depends on the purpose for which your personal information or User Content was obtained and its nature.

For example, if you ask us to stop processing your personal information for direct marketing, including notices about the Tribute Video, we need to retain enough information about you to enable us to ensure we stop including you in those direct marketing activities.  We may also need to retain User Content and personal information so we can defend potential legal claim. However, unless there’s some other reason for keeping it, personal information will be deleted when such a claim could no longer arise or it is no longer required in order to defend legal claims that have arisen.  We may also retain personal information when we have a legal or regulatory duty to retain particular personal information for a certain minimum period.


Location of Data/Data Transfers

Please be aware that the Site is hosted in the United States and subject to applicable United States data protection and privacy laws.  All personal information provided to the Site Operator will be transferred, accessed, reviewed, downloaded and stored in the United States. 

If you are located outside the United States, you consent that your personal information will be transferred, processed, downloaded, accessed, reviewed and stored in the United States.  By using this Site and sharing your personal information with us, you understand that United States data protection and privacy laws may not offer the same level of protection as those in your jurisdiction, such as the European Union. This includes the use of cookies and other tracking technologies as described in our Cookie Policy


Notice and Choice

  1. Means of Notice and Choice

Please read this Statement with care.  Do not submit your personal information to us unless you agree that your personal information (including as applicable, your User Content) may be stored, accessed, processed, viewed, downloaded, or otherwise used with in the United States.

  1. Changes to this Statement.

Site Operator may modify this Statement as necessary.  You will receive a notice and your consent will be requested if any material changes are made that expand right to use your personal information.  In the event that the last email address you provide as a result of signing up for Service is not valid or not capable of delivering notice to you, dispatch of the email containing notice to that email address shall constitute effective notice.  

  1. Security

The Site uses reasonable administrative, technical, personnel, and physical measures to safeguard User information in its possession against loss, theft and unauthorized use, disclosure, or modification.

  1. Rights with respect to your personal information


Under certain circumstances, you may have rights under data protection laws such as:  


How to Contact Us

If you want to learn more about the Services, you can find more details at

If you wish to contact us generally about this Statement or with any queries, please email us at [email protected] or write to us at:


Mustache Agency, LLC

20 Jay Street, Suite 1100 

Brooklyn NY 11201 

United States of America